Category Archives: Karl McKeever Comment

We are often asked to write informative feature articles for leading publications with our perspectives on the retail industry, and to share some of the innovative approaches and best practices that we use in our projects. Here are some we’d like to share with you.

São Paulo: Oscar Freire Street

Posted on May 13, 2013 by Visual Thinking

Stretching from Alameda Casa Branca to Avenida Doutor Arnaldo, in the popular Jardins residential district of São Paulo, is the tree-lined Oscar Freire Street. Reputed to be the 8th most luxurious street in the world, it is beaten in the Americas only … Continue reading →

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Mexico: a land of retail opportunity

Posted on April 30, 2013 by Visual Thinking

The Mexican economy is booming. Wealth from the country’s extensive natural resources, such as silver and copper, and many other successful industries (textiles, agriculture and tourism) is contributing to a region which, along with Brazil and Chile, is bucking the great … Continue reading →

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Karl in Aspire magazine

Posted on April 25, 2013 by Visual Thinking

Karl has been talking to Aspire – the inflight magazine from Abu Dhabi-based Etihad Airways – about the benefits of subtle sensory cues in retail. This approach has been seized by major world brands as a means of engaging with shoppers in … Continue reading →

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Retail Focus: Is Trinity the jewel in the crown for Leeds?

Posted on April 24, 2013 by Visual Thinking

Trinity Leeds has been attracting some good headlines for retail, taking some of the focus away from the now trotting pace of the horsemeat scandal. I visited on the opening day and I have to say that I was impressed … Continue reading →

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The Fixer: Helping the Oak Garden Centre to show its customers the way

Posted on March 20, 2013 by Visual Thinking

The Oak Garden Centre is based in affluent Chatteris, and is owned and managed by Brad White, who runs the business with his fiancé Jo and his mum and dad – David and Lynn White. In spite of its location … Continue reading →

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Karl on BBC Radio Solent

Posted on March 14, 2013 by Visual Thinking

If you’re based around Southampton, you might have heard Karl on BBC Radio Solent this morning. He discussed different sensory marketing tactics that retailers use to engage shoppers, from different styles of music to other noises and smells that appeal to … Continue reading →

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Heal’s London store gets a makeover

Posted on March 11, 2013 by Visual Thinking

Heal’s is an iconic independent British furniture and furnishings brand. On 7 March the chain relaunched the flagship London store on Tottenham Court Road, after the main section was given a low-cost makeover to enhance new product lines. The bed … Continue reading →

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Karl in the Daily Mirror

Posted on March 6, 2013 by Visual Thinking

If you’ve picked up a copy of the Daily Mirror today, you might have noticed our very own Karl McKeever on page eight. He was interviewed by the paper yesterday about various VM techniques that are used by supermarkets, from … Continue reading →

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Miami: Street Art

Posted on February 28, 2013 by Visual Thinking

Theft of an original artwork created by the UK’s anti-establishment political comment artist Banksy, ahead of the Queen’s Diamond Jubilee, has aroused international interest. The piece depicts a small boy manufacturing a British Union Jack bunting, and is thought to … Continue reading →

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Miami: Retail’s Looking UP!

Posted on February 26, 2013 by Visual Thinking

America is the home of the single floor, large footprint retail store. In a country with so much space, unlike in Europe and Asia, brands here do not have to think about developing several floors in one building to showcase … Continue reading →

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