Name: Karl McKeever
Role: Brand Director
Karl is the retail consultant that global brands trust. With over 25 years’ experience of working with major retailers, he is one of the world’s most respected retail business consultants.
Through Visual Thinking, Karl has designed and implemented many ground breaking brand delivery improvement strategies and successful visual merchandising programmes for leading international retail brands and store groups.
These have included transforming the shopping experiences of many UK and European general merchandise retailers with new store concepts and VM delivery, and global merchandising programmes for automotive, telecoms and electronics brands. Karl also frequently designs and implements international training and development programmes for senior retail management teams.
Karl has long championed more successful brand delivery through effective VM instore as the essential strategic response to improve retail performance. Today, visual merchandising is a recognised boardroom topic, and front of mind for the industry’s senior retail voices.
As an international retail consultant and commentator, Karl’s opinions are often sought by the media. A comprehensive summary of Karl's media work can be found within the blog section of this site and at www.karlmckeever.com