Sole focus

Launched back in 2015, Allbirds is a booming shoe brand with sustainability at its heart. The San Francisco-based startup may only be four years old, but it is already focused on building the brand worldwide. Makers of “the world’s most comfortable shoe”, it designs environmentally friendly footwear, has a burgeoning reputation for quality and is enjoying fast-paced retail growth.

In this special episode, guest host Karl McKeever travels to San Francisco for an exclusive interview with Allbirds head of global retail operations Travis Boyce. He shares the story of the footwear brand’s rapid growth, discusses the transition from its online birth to physical retail expansion, and reflects on the challenges that still lie ahead.

Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.

Listen to more episodes at The Retail Exchange here.