VM tools equip Big W store teams for success


Managing visual operations within one of Australia’s biggest retailers is a complex business. Time is all-important. So engaging retail colleagues in the rollout of new retail programs must be efficient.

Our “Brilliant Basics” program provided a complete guide to best practice, helping Big W achieve new levels of visual operations efficiency.

Ensuring teams believe in the vision and are clear on what to do, so mistakes aren’t made.

Key Numbers

  • +55%

    increase in fashion category sales

  • 2900

    Retail colleagues engaged in program


Working alongside BIG W senior leadership, we helped to reshape existing ways of working—all designed to quickly summarise and share essential information on visual operations best practice.

We engaged hundreds of store managers and thousands of retail colleagues. Each and every one refocused on getting the basics right.

Supporting retail toolkits and interactive workshops showed them how to manage store layouts, spot issues and train others, confidently and quickly.


Our “Brilliant Basics” program quickly put an end to costly missteps and became integral to BIG W’s everyday routine.

Store teams were more informed than they have ever been, with Big W confident that its people could bring their ‘A-game’, every day.

The result gave everyone a renewed enthusiasm for their work, and delivered an immediate uplift in sales.

Let’s Talk

It takes bold moves to stay ahead.
We work with senior retail leaders who want to tackle poor store performance, not hide from it.

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