Mobile VM tech drives H-D global consistency




World famous brand Harley-Davidson wanted to transform the way it shared information on visual merchandising and retail policy.

Our custom digital tool enables H-D Dealer teams to access interactive VM tutorials and basic VM principles training, wherever they are.

Today, H-D is using our custom digital tool to create more efficient processes, simplify retail communication, and eliminate errors in VM execution within hundreds of its authorised dealers, around the world.

Key Numbers

  • +24%

    General Merchandise sales increase

  • 1498

    Global H-D dealers engaged


Designed for use “on the go”, its dynamic user experience removed barriers to adoption in a single swipe with video tutorials, reference images, reading content and more.

Its visually rich multi-language tool captures every detail of in-store presentation, making it easy for non-VM expert audiences to understand.

Rolled out across the H-D network, it has redefined the way VM policy updates and remote training are delivered.


We helped H-D to reduce costs associated with supporting VM implementation—saving thousands of hours each year.

Keeping everyone connected with the right information. Developing core VM skills. Achieving consistent in-store presentation. Our digital tool has touched every corner of the H-D global dealership network.

Shortlisted for ‘In-store Technology of the Year’ at the Retail Systems Awards 2020, the innovative digital tool is a master-class in how to improve capability and compliance.

Let’s Talk

It takes bold moves to stay ahead.
We work with senior retail leaders who want to tackle poor store performance, not hide from it.

Contact Us

Stay in the know

Join 15,000 others on our mailing list. Get global insight, news and views for improving brand delivery, store productivity and retail performance, straight to your inbox. Sign up today.