Mobile VM tech drives H-D global consistency
Overview
World famous brand Harley-Davidson wanted to transform the way it shared information on visual merchandising and retail policy.
Our custom digital tool enables H-D Dealer teams to access interactive VM tutorials and basic VM principles training, wherever they are.
Today, H-D is using our custom digital tool to create more efficient processes, simplify retail communication, and eliminate errors in VM execution within hundreds of its authorised dealers, around the world.
Key Numbers
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+24%
General Merchandise sales increase
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1498
Global H-D dealers engaged
Solution
Designed for use “on the go”, its dynamic user experience removed barriers to adoption in a single swipe with video tutorials, reference images, reading content and more.
Its visually rich multi-language tool captures every detail of in-store presentation, making it easy for non-VM expert audiences to understand.
Rolled out across the H-D network, it has redefined the way VM policy updates and remote training are delivered.
Results
We helped H-D to reduce costs associated with supporting VM implementation—saving thousands of hours each year.
Keeping everyone connected with the right information. Developing core VM skills. Achieving consistent in-store presentation. Our digital tool has touched every corner of the H-D global dealership network.
Shortlisted for ‘In-store Technology of the Year’ at the Retail Systems Awards 2020, the innovative digital tool is a master-class in how to improve capability and compliance.
