Outsourcing VM helps Hunter smarter


British footwear brand Hunter is like many smaller global retailers. Limited resources mean it is always looking for ways to work smarter.

With limited internal VM capability, Hunter took full advantage of Visual Thinking’s outsourced VM expertise.

For the planned launch of its new international store, our team was their team—helping to make every minute of investment worthwhile.

Key Numbers

  • +38%

    Asia Pacific sales increase

  • 18

    Month VM support


We helped support their full calendar of planned retail activity. New store openings. Temporary shop-in-shops. Seasonal launches.

Our skilled team were able to dive into project plans, take ideas and run with them. We managed planned activity, tracked progress, and provided practical field-based VM support to deliver in-store presentation, with total precision.

Meanwhile, practical coaching helped to fast track the VM development of existing store teams.


Our work for Hunter gave the business complete freedom and affordability—focusing resources and investment where it delivered greatest return.

More importantly, it embedded VM best practice into everyday working lives, and improved overall standards of product presentation in all Hunter stores.

Clear evidence that the right support can help brands take big steps forward.

Let’s Talk

It takes bold moves to stay ahead.
We work with senior retail leaders who want to tackle poor store performance, not hide from it.

Contact Us

Stay in the know

Join 15,000 others on our mailing list. Get global insight, news and views for improving brand delivery, store productivity and retail performance, straight to your inbox. Sign up today.