Companywide VM reset transforms New Look


Turning retail plans from vision into reality, quickly, is essential for fast fashion retailers. When New Look wanted to deliver a VM ‘Refocus’, it turned to us.

Our work was the basis for a major transformation within the business.

Designed to better prepare store teams to execute daily VM and retail operations tasks with ease and confidence, we helped to deliver immediate, much-needed sales growth.

Key Numbers

  • +3.5%

    Like-for-like increase in sales conversion

  • 491

    Nationwide store rollout following trials


Replacing previous drip fed VM coaching support, we introduced a series of clear, focused and rapid in-store presentation improvements.

We revised store layouts, product segmentation, and updated guiding VM principles. Designed to be simpler, more logical and more operationally effective.

Following store trials, we ran VM Principles workshops, ensuring everyone was equipped with the skills needed to manage the change, with ruthless consistency.




The ability of New Look to achieve right-first-time VM implementation had never been higher.

Its leadership team could communicate and confirm essential policy and guidelines in easy to understand ways.

More importantly, store teams were more focused, prepared and energised—a change that was obvious to see in-store, and on the bottom line.


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It takes bold moves to stay ahead.
We work with senior retail leaders who want to tackle poor store performance, not hide from it.

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