Digital tools increase Waitrose VM capability


Product aside, grocery retailer Waitrose has another strong point of difference – its people. They feel a passion for the brand and really know their stuff.

Our task was to help frontline retail staff learn more about what it means to deliver efficient and effective VM.

We ushered in a new approach to VM skills training that saw Partners achieve new levels of competence. The result is a masterclass in team development, with clear commercial results.

Key Numbers

  • 6760

    Waitrose in-store Partners engaged

  • 42

    In-store promotions launched


Speeding up the exchange of information, we gave store teams the know-how and support to truly shine.

Using the latest digital tech, put visually-rich VM planograms at every Partners’ fingertips. Along with practical hints and tips to build new skills.

Together, they helped to remove the friction and barriers that so often stand in the way of in-store best practice.


Our VM development program enabled Partners to be more productive in their work—every day.

Product presentation principles were now simple and easy for teams to implement.

Bringing merchandising planograms to life in ways that engage and educate has given Partners the tools and confidence to implement every new campaign, effortlessly.

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