From Click to Collect

We analyse the Christmas shopping behaviours and experiences of UK mums, using Click and Collect.

Inside this briefing:

  • The best retailers for Click and Collect
  • The popularity of online ordering explained
  • Do Click and Collect better in-store
  • Click and Collect services in review

Retailers need to pay attention to the customer experience, in all its forms, blending online, in-store and Click and Collect services more effectively. For this briefing we surveyed 176 UK mums on how and where they planned to shop Click and Collect and, most importantly, their customer experiences of doing so.

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