We visit Gothenburg

This month, our global retail travelogue series visits Sweden’s second city, Gothenburg, where homegrown and independent retail dominates.

Highly individual, often quirky and sometimes playful, they provide a strong point of difference to the cookie-cutter shopping malls we often see in other major cities around the world.

We visit concept store, Heyday, eyewear brand Nividas, and Engelska Tapetmagasinet, Sweden’s largest online wallpaper store – just some of Gothenburg’s many independent retailers that help set this great city apart.

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